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February 9, 2021
Welcome back (or if it’s your first time reading one of our reviews: hello!) to another flooring brand review. Today, we’re taking an in-depth look at Doma: a boutique flooring brand that specializes in bold and trendy styles.
In this Doma review, we’ll look at everything you need to know before you decide whether Doma is a brand worth buying from—the products this company offers, their specs, cost, and warranty information, and some Doma flooring pros and cons for good measure.
Let’s get started!
P.S. Want our final judgment call on whether Doma products are worth buying? Click here!
As we mentioned, Doma is a boutique flooring brand that specializes in bold looks and stylish designs. In fact, their website boldly claims that Doma is “where fashion meets flooring”.
Style-focused brands aren’t nearly as prevalent in flooring as they are in industries like fashion or home decor, so this puts Doma in a very unique category.
That, combined with the fact that Doma’s floors aren’t very widely available (more on that below), might be why you haven’t heard of them—unless you’re a flooring industry insider, in which case, what are you even doing here!?
In all seriousness, we’ve gotten a lot of questions about Doma’s products recently, so we’re excited to bring you this review!
Let’s dive a little deeper into each one, starting with hardwood.
Doma offers 6 collections of hardwood flooring, with roughly 50 products in total.
Doma Makes Both Solid and Engineered Wood
You read that right: Doma sells both solid and engineered wood options. This is pretty rare, even for the best hardwood floor brands—most just sell solid or engineered products.
What’s the difference between solid and engineered hardwood? Well, solid hardwood is exactly what it sounds like: solid planks of wood—probably what you picture when someone mentions hardwood floors.
And what is engineered wood? The name might make you think otherwise, but it is real hardwood flooring. It’s made by combining a durable high-density fiberboard (HDF) or plywood core with a solid wood veneer layer on top.
As it happens, this construction makes the best engineered wood flooring actually much more durable and robust than solid wood is (and it can go places solid wood can’t).
That said, solid wood is a timeless, beautiful option that can last for centuries if it’s properly maintained—so it’s a big deal that Doma sells both solid and engineered products.
For starters, most of Doma’s solid wood products come in narrow plank construction—some as thin as 2.25 inches. These solid planks top out at a 5-inch width.
Their engineered wood, on the other hand, comes in wider planks at 5 to 7.5 inches, but they also offer a “long-strip” option. What is a “long-strip” option, exactly?
Basically, it’s a great option for floor buyers who want the classic narrow-strip look, but with the stability (and easy installation) of a thick, long engineered plank. It’s constructed using 3 thin veneer strips (around 2.5 inches wide) on top of an 8-foot long base layer.
Both Options Come in a Variety of Unique Styles
Doma offers some really gorgeous, unique hardwood options—this is a style-focused manufacturer, after all.
All of Doma’s hardwood products—solid or engineered—are finished with an aluminum oxide wear layer. That’s the same finish layer that all the most durable wood floors use, so it’s safe to say these floors can stand up to everyday wear and tear.
And while their hardwood floors might not be waterproof, they’re still excellently constructed; all of their solid wood floors are 3/4 inches thick, and their engineered wood products are either 1/2 or 9/16 inches thick.
How to Install Doma Hardwood
Your installation method for these products will depend on whether you choose solid or engineered wood.
All of Doma’s solid wood products are installed as nail-down flooring. For their other products, though, it’s up to you—you can install Doma’s engineered wood as a floating, glue-down, or nail-down floor. The cost to install engineered wood can vary depending on the method you choose, so talk to an installation expert once you’ve settled on a product to see what’s right for you.
All Doma Hardwood is FloorScore-Certified as Low-VOC
Every Doma hardwood flooring product is certified by FloorScore as low-VOC flooring, meaning you can install it without worrying about affecting your home’s air quality or your family’s health.
How Much Does Doma Hardwood Cost?
On average, Doma wood flooring costs $8.00–$9.50 per square foot.
Doma’s hardwood products might not be budget floors, per se. But for a brand that’s focused on keeping up with the latest trends and delivering unique designs, these floors are pretty reasonable—especially for solid wood.
Doma Hardwood Warranty
Doma’s hardwood warranties are slightly different depending on whether it’s solid or engineered hardwood.
For solid hardwood products, Doma offers a lifetime residential warranty, plus a 10-year commercial warranty. Engineered wood products, on the other hand, are covered by a 20-year residential warranty and a 10-year commercial warranty.
Like we said in our in-depth breakdown of the best carpet brands, Doma might just be the Lady Gaga of flooring. What does that mean? Well, it’s fashionable and bold, if a little eccentric. And, most importantly, it’s really high-quality.
So, yeah. Lady Gaga of carpet brands—you heard it here first!
Doma Offers a Reasonably Large Carpet Selection
Doma carpet offers 34 collections, with nearly 300 products to choose from. And these aren’t your run-of-the-mill carpets either. Doma carpet is trendy—as their website says, it’s here to help you “express your style”.
Their Product Catalog is Very Diverse
So like we mentioned, Doma carries a lot of carpet options. But unlike some of the other best carpet brands, their offerings are impressively varied.
We’re not just talking looks here, either. There’s also a big variety in the types of carpet that Doma offers, too. Different colors, piles, heights, patterns, you name it. That said…
All of Doma’s Carpets are Natural Wool (or Wool Blends)
The looks this brand offers on their website are quite diverse, but their fiber choices aren’t: all of their carpets are either 100% wool or wool blends.
Wool is one of the strongest, longest-lasting natural fibers, and it’s good at repelling dirt and resisting stains—that’s why wool carpets generally come with a luxury price tag!
Doma, on the other hand, offers them for a pretty reasonable price (which we’ll get into below).
How Much Does Doma Carpet Cost?
Doma might offer fashion-forward carpet, it seems they’re committed to keeping prices low, as wool carpets are usually some of the most expensive on the market. These, however, are pretty reasonable—around $4.25–$9.75 per square foot.
Doma carpet seems to be for those who want their flooring to be a sort of statement piece. The words “bold” and “on-trend” come up a lot on the Doma website, and we can’t think of any better words to describe their floors—these are products for those who are willing to be a bit more non-traditional in their home design choices.
It would take too long to break down Doma’s hundreds of carpet options, so check out Doma’s carpet catalog for yourself.
All Doma Carpet is Certified as Environmentally Friendly and Low-VOC
Doma has over 280 carpet products available, and every single one is CRI Green Label Plus certified as low-VOC carpet. Translation: these carpets are safe for families, and won’t negatively affect your home’s air quality.
Doma’s Carpet Warranty
All Doma carpet has a 20-year residential warranty—pretty standard for products in this price range.
Roughly a quarter of Doma’s carpet offerings sport a (surprisingly high) 20-year commercial warranty, too—a bit of a rarity with carpet, especially wool carpet—so you know they’re confident in the durability of their products.
Doma’s vinyl collection might not be quite as expansive as their carpet collection, but there are still quite a few options. In total, you’ll find 7 collections of roughly 70 vinyl plank products in total.
As is the case with most manufacturers, the majority of Doma’s LVP offerings are made to mimic different hardwood species. Since they’re focused on style, there are a lot of exotic grains and colorations here that are harder to find with other LVP brands.
Additionally, Doma is one of the few brands that offer both wood and tile-look vinyl products. Specifically, they carry marble and other natural stone-look products that come in 12” x 24” tiles.
Not only that—Doma’s wood-look LVP is available in widths up to 9 inches wide. That’s not typical for vinyl plank flooring, and really allows you to replicate wide plank wood flooring (if that’s your jam).
All Doma Vinyl is SPC Core
Doma vinyl is all SPC flooring—that is to say, it’s made with stone polymer composite cores. This gives it a rigid core that provides extra durability—in other words, no thin, floppy plastic sheets laid over your floor.
Bonus: all Doma vinyl products also include a built-in underlayment!
Doma Vinyl is Made to Take a Beating
The wear layers on Doma LVP products, which protect the floor from everyday wear and tear, are 12–22 mils thick and composed of either aluminum oxide or antimicrobial polyurethane.
That might sound like a lot of insider jargon, but what it means is this: Doma wear layers are robust, and they’re made with some of the best materials available.
Doma LVP prices have a pretty wide range—they’ll cost anywhere from $4.25 to just under $11.00 per square foot.
The products on the higher end have a few more bells and whistles, including thicker, heavier planks to give them a little extra heft.
It’s All Certified as Environmentally Friendly
Every Doma vinyl flooring product is certified by FloorScore, GreenGuard Plus, or both as low-VOC vinyl flooring. In fact, some of it is even zero-VOC vinyl flooring, which is relatively rare.
That essentially means that Doma scores will not emit a harmful level of harmful gases—something that not every flooring brand has always been able to say (we’ll save that story for another time, but if you’re curious, check out this article about Armstrong laminate flooring).
(Almost) All Doma Vinyl is Recyclable
From what we can tell, all but one collection of Doma LVP is recyclable. Granted, vinyl flooring (typically) lasts so darn long that you probably won’t need to get rid of it until you want a change of aesthetic.
But recyclable LVP is rare enough that we wanted to highlight it here—it really shows Doma’s commitment to staying green.
Most Doma LVP carries a limited lifetime residential warranty—the few products that don’t are covered by a 20-year residential warranty.
Commercial warranties vary by collection, though. Some are covered by 10-year warranties, some 15-year, and a couple of products don’t have any commercial warranty at all.
All things considered, Doma vinyl offers pretty standard warranty coverage, but they’re clearly made for products that can take a beating.
Doma Flooring Pros and Cons
Now that we’ve finished with the product side of this Doma review, let’s take a step back and look at some Doma flooring pros and cons in general.
Pro: Doma Floors Are Really Beautiful
Forgive us for our dated Zoolander reference, but Doma flooring is really, really, really, ridiculously good-looking.
Like we mentioned before, their website claims that this is “Where Fashion Meets Flooring”, and given the diversity and trendiness of the company’s catalog—especially compared to a lot of the other brands we see on a daily basis—it’s hard to disagree.
Pro: They Come in a Wide Variety of Looks
Doma isn’t a one-trick pony—their floors come in an extremely diverse range of colors, styles, and patterns.
Whether you’re deciding between vinyl or carpet vs. hardwood for your home, you’ll almost certainly find a floor that fits your style (or vibe, as the kids say these days).
Pro: Doma’s Price Point Is Much Lower Than Other Style-Centric Brands
The style/luxury side of flooring usually comes with a luxury price tag—that’s not the case with Doma. While it isn’t the absolute cheapest on the market, it’s some of the least expensive flooring of this quality that you’ll find.
Pro: It’s All Certified as Environmentally Friendly
Everysingle Doma floor is certified as low-VOC, environmentally friendly flooring. We’ve mentioned it before, but it’s worth repeating—with a catalog of over 400 different flooring products, that’s pretty impressive.
Con: It’s Not Exactly Easy to Find
Doma only sells their floors through retailers who meet their standards for customer service and product expertise, so you know that you’re dealing with an expert.
The downside of this is that Doma flooring can be tricky to find. Doma’s website does make it relatively easy to you to find a retailer near you, but still.
Anyway, we’ll give them the benefit of the doubt with this one since, you know, you can’t buy a Louis Vuitton dress at Walmart.
Con: Style-Wise, It’s Definitely Not For Everyone
Like all fashion, finding the “perfect floor” completely depends on taste. And from what we gather, Doma is for those whose taste involves making a statement.
Their website states that “You deserve a floor that’s as stylish as you are,” and that’s true across the board. If you don’t consider yourself a trendy person, then Doma might not be for you.
Conclusion: Doma Might Be Some of the Best-Looking Flooring Around—And It’s Definitely Worth Buying
In case you couldn’t tell, we’re a fan of Doma floors. Their bold, striking designs are a breath of fresh air in an industry that can be lacking in the way of variety (especially at this price point). And on top of that, they just make some darn good floors.
Associate Copywriter at FlooringStores (and its parent company, Broadlume), Bo is an avid traveler, former English teacher, and unashamed extrovert. When he’s not writing, you'll usually find him wherever a soccer game is on, or listening to deep-dives on the latest Marvel Studios production.
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