n 2004, Richard Ure, a resident of Erda, put his over thirty years of floor covering experience and expertise to work by starting Factory Flooring Direct. The first days of the business were spent selling carpeting and other products out of a construction trailer in the parking lot where he was also managing the construction of the new business’ home. In June of 2005, the building was completed and the business moved into its beautiful new home. The exterior and showroom were finished with each customer’s experience in mind. We wanted the showroom to be especially inspiring. In 2014 the showroom went through a facelift to update colors and styles to new tastes and to be on the leading edge of design. Richard has been present and completely involved in all the details of the business, from start to finish, especially where it involves the customer experience.