Doma positions itself at an intersection of fashion-forward trends and quality flooring options. They aim to provide attainable style and value for design-conscious homeowners.
They achieve this by meshing the latest trends with classic design principles to get to a sweet spot between timeless styles and fashion-forward aesthetics.
Doma products are entirely sourced and manufactured in the USA. They emphasize high building quality and strong residential and commercial warranties, covering a span of 10-20 years for commercial use up to a limited lifetime warranty for residential use.
Products and Specialties
Since Doma emphasizes style, they do back it up with a wide selection of flooring options to enable their customers to find the flooring options that really complement the ambiance they aim to create.
Doma Flooring offers an extensive product catalog with over 450 unique floors in various designs, textures, and patterns.
LVP: Their luxury vinyl plank options, for example, include multiple collections such as Cascade, Stonewalk, Timberland, and more, each available in a variety of colors. These planks are noted for their durability, with their wear layers ranging from 12 to 22 mils.
This means that in addition to style, Doma also delivers durable materials meant to withstand high-traffic and high-moisture areas.
The expected price range for Doma LVP is $4.30-$9.99
Hardwood: Doma offers both solid and engineered hardwood options that are highly durable and FloorScore certified. This makes them suitable for both commercial and residential use.
Doma hardwood features a quality finish and sealing with a standard to a high degree of water resistance to guarantee that it can withstand commercial use.
In addition to a wide selection of colors, their hardwood selections also come in various plank widths and finishes, including hand-scraped and smooth styles.
The expected price range for Doma Hardwood is $3.99-$12
Carpet: Doma carpets are eco-friendly, low-VOC wool and wool blend carpets that combine luxury with durability and are available in a wide selection of bold and trendy styles.
These quality-built carpets offer high levels of comfort, which is a characteristic of pure wool and wool blend carpets.
Wool carpets are also rather durable and hard to stain, which makes them a practical choice in addition to their beauty and comfort.
The expected price range for Doma carpets is $4.25-$9.75
Unique Selling Points
Doma stands out for its commitment to stylish designs, high-quality flooring, eco-conscious choices, and personalized customer support.
- Doma's offer includes a variety of 100% recyclable, low-VOC vinyl and carpet flooring options.
- They prioritize both aesthetics and functionality in their flooring designs.
- They have established partnerships with many local retailers in order to provide expert service and installation.
- Doma features strong warranties for both commercial and residential flooring use.
