Rice's More Than Floors

- Free In-Home Estimate
- Free Design Consultation
Services
- Installation
- Repairs
- Mobile Showroom Only
- Cleaning
- Remodeling
In Store Showroom
- Hardwood
- Carpet
- Waterproof
- Luxury Vinyl
- Vinyl
- Tile
- Laminate
- Cork
- Area Rugs
Questions? We Have Answers.
Call Us Now:715-418-8405Get Your FREE Quote Today!
Our Story
In 1968 you may have known Rice’s as Capitol Furniture & Appliance, or Capitol Furniture & Carpet (when the store removed appliances and carpet was brought in). In 1975, with new owners on board the organization changed names again to what it is today, Rice’s Capitol Carpet. On December 31st, 2015 Brad and Kerry Lenz purchased this family-owned business from Brad’s parents Dave and Kathy Lenz. Since 2015 Rice’s has invested heavily into the business and now operates out of the 13000/s.f. the facility in Marshfield. With a staff of approximately 19 full and part-time employees and amazing subcontractors. Rice’s is very proud of their reputation for high-quality products, reliable installations, and accurate advice. Make sure to visit the showroom in Marshfield and see all Rice’s has to offer. With over 100 rolls and 500+ remnants of carpet & vinyl in stock, they offer the area’s largest selection of waterproof flooring along with hardwood and tile. Rice’s doesn’t stop at just floors, they also sell and install Hunter-Douglas as well as Graber window treatments. Additionally in 2017 Rice’s began to carry the Benjamin Moore family of products. From the design concept to providing 3D drawings and all the way through installation, the Rice’s team is ready to help with your next project! Nearly all estimates and site measures are free here at Rice’s and if you need help selecting the correct products the RSA’s and design team will be happy to assist you.
Hours
Hours
Customer Reviews

Jul 30, 2023

Jun 28, 2023

Mar 8, 2023

Feb 3, 2023
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